Read first: Curiosities about Google Ranking PR (Part I)

Like I promised in the last entry I will describe how some people manages to trick the PageRank (PR) so Google thinks they have relevant using obscure wemastering techniques.
For that reason pay attention, and get solid references, before giving a SEO work to someone that promises fast positioning techniques. There is no SEO magic guys. That’s the truth.

At this stage, concretely at 30’s, when I hear fast duct-tape solutions they always make me thing how they do it and what technics they use. And today I had the oportunity to discover this page, that violates sistematically the webmaster guidelines, and that’s why I’m making a report out of it in this entry.
This is a link that a friend sent me to see the details of what they are doing:
http://www.reiki-arolo-tifar-angeles.dpymes.com

Reiki (only TXT) 7 KB
Reiki (complete HTML) 35 KB

This are the type of non-accepted content and formattings on a web Page:

Hidden text or links
Misleading or repeated words
Page does not match Google’s description
Cloaked page
Deceptive redirects
Doorway pages
Duplicate site or pages
I’ve marked the ones I think should be applicable to the URL example.
Well now let’s analize some points in this page:

1. Look at the weight of text only compared with HTML.
   The visible text only weights 7 Kb so it’s the 20 % of all the HTML content. First clue. What is all the rest ?
   There is something rare in this page ?
2. Now let’s look the META headers:
   <meta name=”abstract” content=”Reiki, Arolo tifar, Angeles atlantis, Cirugía energética. Reiki Arolo tifar ángeles. Maestría Esenios, Didgeridoo, Voz, Armónicos, Cuencos, Cábala, Reiki, Arolo tifar, angeles atlantis”>
   <meta http-equiv=”DC.description” content=”Reiki, Arolo tifar, Angeles atlantis, Cirugía energética. Reiki Arolo tifar ángeles. Maestría Esenios, Didgeridoo, Voz, Armónicos, Cuencos, Cábala, Reiki, Arolo tifar, angeles atlantis”>
   This is just two of them: Don’t you see that they abuse a little bit with the keywords ?
   They are smart though becase they even used different names for the META attributes. Maybe Google didn’t detected all this mess because it has indexed this page and it even gave it more trust than their competition.
3. Following this head analisys we have another rare keyword that is didgeridoo. What’s that ?
   Didgeridoo is a musical instrument, but guess what, it’s also the name of people doing the same kind of business: http://www.didgeridoo.es
   With this they won’t get higher PR but they will get listed even when you search the keywords of the competence ! They in fact researched and used the same keywords of their competence. But they reinforced them repeating the keywords making them appear lot’s of time hidden in the HTML (Hence the size of 35KB)
4. The name of the subdomain:
   www.reiki-arolo-tifar-angeles.dpymes.com
   Look the way they empower the keywords adding them in the same domain name, getting one more step on the SERP ladder.
   This is not penalizaded and it’s totally legal.
5. Hidden text, used to repeat keywords, just after the body tag. Enclosed in Google best digesting headers H1, H2, H3 and all the rest:
   <h1><b>reiki arolo tifar angeles</b></h1>, reiki, arolo tifar, angeles, reiki arolo tifar, reiki angeles, arolo tifar angeles
6. To finish this rant that is getting too large let’s try a search:
   http://www.google.es/search?hl=es&q=reiki+arolo
   Google SERP screenshot just in case changes.Look how the url www.reiki-arolo-tifar-angeles.dpymes.com appears first than others, including others that have better and real content. Also they had their webpages before in this city. The afore mentioned points move the balance to get the position in the SERP listing up.

This is just a small research about the techniques that you can see in this webpage. This in made in different scales by many other sites, others with a less agressive approach, but anyways using obscure webmaster techniques. This is something that Google doesn’t likes, and anybody searching for relevant content likes, and that’s why they’ve starting requesting people to report sites like this.